Whether you own a company that is beginning to stretch out to foreign language markets, or have a video game or smartphone app to translate and localize, or even a non-profit organization that needs PR document translation for support and fund-raising - professional PR translation and localization is one of the most important steps in the entire PR campaign.  No matter how good your original content is, if it is not communicated the way it is intended - or worse yet - if it comes across as ridiculous, incoherent or even offensive - than your whole PR campaign is down the toilet.  Don't skip the professional translation service on your way to a great PR campaign, ad document, slogan or marketing tour.

The many clients we have and still do provide PR translation and marketing localization services for have realized the importance of professional localization and translation services when it comes to PR, advertising and marketing.  This is because often the creative content and cultural references contained in marketing and PR content strongly demands professional translators who know how to deliver the message in the target language, while retaining the creative twist.  This is true for PR and marketing that uses humor and witty phrasing, or may use celebrities or any other content that reflects a specific cultural significance.

PR translation, in certain circumstances, may also be referred to as transcreation.  This is a translation technique that refers to the creative aspects of language.  Transcreation services are the translation and localization of creative content, cultural references, humor, and other changeable linguistic elements, when they cannot be directly translated, but must be altered in order to deliver the same meaning from one language and culture to another.

To illustrate what may be involved in creative translations for marketing and PR, consider these common public items, sayings and vernacular terms:

This short little list is simply for illustrative purposes.  But think about the majority of the t.v. commercials and even website and online ads you come across - most of them definitely demand professional localization and translation services in order to communicate to any foreign language audience.  When professional translation services for marketing or PR language translation are ignored - well, somewhere in Africa there could be a village of people who think we eat canned cat.